Energy company launches first self-service fuel station in Abuja

The first self-service fuel station in Abuja has been launched.

Owned by Sunbeth Energies, a leading player in Nigeria’s energy sector, the station which was launched on Monday September 21, 2026 is located in the Wuse axis of the capital city.

Speaking on the Abuja deployment, Abiola Ameen, Chief Marketing Officer, Sunbeth Energies, said the service gives customers greater control over the fuelling process, allowing them to initiate, complete and monitor their fuel purchases independently.

“Customers can follow the transaction from payment and pump authorisation through to fuel dispensing and confirmation,” he said.

“At the Wuse Self-Service Station, customers can select the required quantity or value of fuel, complete payment, receive authorisation to use the pump and dispense the fuel themselves.

“The transaction is confirmed through the system once fuelling is complete.”

He added that the experience has been designed to give customers greater visibility and control at the point of purchase. In contrast, trained customer experience personnel will be available at the station to assist customers and guide first-time users through the process.

The Abuja launch builds on Sunbeth Energies’ experience with the self-service model at its Ogba outlet in Lagos, where the company has recorded 100 per cent transaction success with zero service downtime over the past month, according to Ameen.

The deployment, he said, has provided valuable insight into customer behaviour, station operations and the support required to deliver a seamless self-service experience.

“Taking self-service fuelling to Abuja is an important development for our retail operations. Our experience at Ogba showed us how customers interact with the system, where they need support and what is required to keep the process running smoothly at the station.

“We have applied those lessons to the Wuse deployment, with particular attention to reliability, customer service and building trust in the experience as customers are introduced to and supported through self-service,” he said.

Speaking on the continued rollout, Lateef Abioye, Managing Director, Sunbeth Energies, said the performance of the Lagos deployment had strengthened the company’s conviction that the future of downstream retail will be increasingly shaped by technology, convenience and customer experience.

The self-service process at the Wuse Station follows five key stages: customers purchase fuel and select the required amount, complete payment, receive pump authorisation, dispense the fuel and confirm the completed transaction.

The Abuja launch extends Sunbeth Energies’ self-service offering beyond Lagos and gives customers in the Federal Capital Territory access to an alternative way of completing their fuel purchases.