Olukoyede charges EFCC media managers on emerging technologies

The Executive Chairman, Economic and Financial Crimes Commission (EFCC), Mr.  Ola Olukoyede, has charged heads of public affairs across the Commission to embrace emerging technologies, particularly Artificial Intelligence (AI), and deploy innovative, strategic and credible communication approaches to effectively tell the EFCC story.

A press statement by the head, Media & Publicity, Dele Oyewale, Tuesday  in Abuja, said the Commission’s boss gave the charge weekend at the closing ceremony of a two-day Executive Master Class on AI, Digital Media, Fact-Checking and Strategic Corporate Communication for Public Institutions, organised for Heads of Public Affairs Departments of the Commission at its headquarters in  Abuja.

He said Olukoyede, who was represented by the secretary to the commission, Muhammad Hassan Hammajoda, commended the organisers and participants for the success of the Master Class, noting that the rapidly changing communication environment demanded that the commission’s communication professionals remain ahead of emerging technologies, trends and narratives.

The EFCC boss said the training was particularly timely as the commission continued to strengthen its engagement with Nigerians and communicate the impact of its activities in the fight against economic and financial crimes.

He urged the participants to translate the knowledge acquired into improved performance, adding that “effective communication is central to public understanding, institutional credibility and sustainable support for the anti-corruption campaign.”

The anti-graft agency chief also stated that the commission expected its public affairs officers to use the knowledge gained from the programme to develop more compelling narratives, respond intelligently to emerging issues and ensure that the EFCC’s story is told with accuracy, speed and credibility.

Also speaking at the occasion, the chief of staff to the executive chairman, Commander of the EFCC, CE Michael Nzekwe, spoke glowingly about the contributions of the public affairs arm of the commission to the projection of the EFCC’s image and the advancement of its anti-corruption mandate.