Ofala Festival: Igwe Achebe Applauds Globacom’s Enduring Cultural Partnership

The Obi of Onitsha, His Majesty Igwe Alfred Nnaemeka Achebe, has counseled Globacom for its unwavering dedication to the preservation and promotion of Nigeria’s cultural heritage, noting that the telecommunications firm’s sustained assist has helped rework the Ofala Festival right into a world-renowned cultural celebration.

Speaking on the 2026 version of the competition, held at Ime Obi, Onitsha, Anambra State, on Friday, the monarch paid a glowing tribute to Globacom for its longstanding function because the principal sponsor of the competition, a partnership that has spanned fifteen consecutive years since 2011.

According to the monarch, “Their partnership has reworked the competition from a palace ritual to a world-renowned cultural competition owes a terrific deal to purposeful partnership. Since 2011, Globacom has stood with us as our principal associate – now fifteen consecutive years of unwavering dedication.” He added that “In good times and challenging times, Globacom has helped us preserve the authenticity of Ofala while enhancing its presentation, documentation, broadcast and global reach. They have helped take a living heritage to the global stage”.

Igwe Achebe also applauded the vision of Globacom’s Chairman, Dr Mike Adenuga Jr., whose commitment to cultural preservation, he noted, reflects a profound appreciation of the role of indigenous traditions in strengthening national identity and social cohesion.
“I thank Globacom and its Chairman, Otunba (Dr) Mike Adenuga Jr., GCON, a true man of culture, for his vision and belief that culture is not a luxury but a foundation for unity,” the monarch said.

Commenting on the theme of this year’s festival, “Igba Mbo, Iga N’Iru” — Strive and Advance — Igwe Achebe described it as a compelling call to diligence, excellence, self-improvement and collective progress. He explained that the theme embodied the enduring spirit of the forebears who built the Onitsha kingdom on the banks of the Niger, while challenging younger generations to preserve that legacy through enterprise, purposeful endeavour and a commitment to progress.
In his goodwill message to the monarch and the people of Onitsha, Dr Adenuga described Globacom’s association with the Ofala Festival “since 2011 has been much more than a corporate partnership. It has been a relationship which we cherish deeply and regard as a privilege”. He expressed profound appreciation to Igwe Achebe for the opportunity afforded Globacom to contribute to the preservation, celebration and wider projection of the community’s priceless cultural heritage.

He noted that the annual festival provides a valuable platform for showcasing the rich cultural traditions, dignity and enduring values of the Onitsha people to audiences across Nigeria, Africa and the wider world.

Through its longstanding partnership with Ofala, Globacom continues to demonstrate that corporate citizenship extends beyond commercial enterprise to the preservation of the cultural foundations that give communities their identity, strengthen their unity and connect generations.