MultiChoice backs NBC directive on broadcast content material rights

MultiChoice Group has welcomed a directive by the National Broadcasting Commission (NBC) reaffirming rules governing mental property rights and the retransmission of audiovisual content material in Nigeria.

The firm described the directive as an vital growth for the broadcasting trade, notably in strengthening the safety of content material creators, rights-holders and bonafide broadcasting operators.

The directive, issued on November 2, 2026, clarifies that entry to a different broadcasting operator’s sign doesn’t routinely confer the suitable to retransmit, distribute or commercially exploit its content material.

It additional stipulates that broadcasting operators should get hold of the required rights and authorisations earlier than retransmitting protected audiovisual content material, warning that unauthorised retransmission constitutes a violation of mental property rights.

Reacting to the event, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, stated the NBC’s clarification would assist set up a extra structured and sustainable broadcasting market.

She stated a transparent regulatory framework was essential to guard the pursuits of content material creators and rights-holders whereas encouraging funding in Nigeria’s inventive trade.

“The Group welcomes the NBC’s efforts to supply larger readability on content material rights and retransmission guidelines in Nigeria.

“This clarification is an important step towards strengthening the protection of creators and rights-holders and fostering a well-structured and sustainable audiovisual market,” she stated.

MultiChoice highlights advantages of regulatory readability

Omotosho stated a predictable regulatory surroundings would profit your entire inventive ecosystem by supporting funding in native content material and creating long-term worth for creators, rights-holders, operators and audiences.

According to her, establishing clear guidelines on content material possession and retransmission would supply larger certainty for companies working inside the audiovisual trade.

She famous that regulatory readability would additionally encourage stakeholders to spend money on content material manufacturing, understanding that their mental property rights would obtain the required safety.

MultiChoice stated the NBC directive supplied vital regulatory steerage for the broadcasting trade, notably by reinforcing the necessity to respect mental property rights and promote honest competitors.

The firm added that the clarification would assist guarantee a degree enjoying subject for official operators and discourage unauthorised industrial exploitation of protected content material.

Company reaffirms dedication to inventive trade

The Group stated defending mental property rights remained important to the long-term sustainability of Nigeria’s broadcasting trade and the broader African inventive sector.

It defined {that a} broadcasting surroundings the place content material possession and distribution rights had been revered would strengthen relationships amongst creators, rights-holders, broadcasters and audiences.

MultiChoice reaffirmed its dedication to supporting the sustainable growth of Africa’s inventive industries by way of the safety of mental property and bonafide content material distribution.

The firm additionally pledged to proceed working with regulators and different trade stakeholders to advertise compliance with broadcasting rules and strengthen the long-term sustainability of the audiovisual sector.