Four Pulley partners NAC 2026 as industry seeks new frontiers

Leading Nigerian out-of-home media company, Four Pulley Limited, has announced its support for the 2026 National Advertising Conference (NAC) as a Platinum Partner.

The partnership further strengthens industry support for the conference, scheduled to hold in Abuja from November 11 to 13, 2026.

The collaboration brings together two organisations committed to promoting innovation, collaboration and growth in Nigeria’s marketing communications industry, particularly at a time when technology, artificial intelligence, data, digital media and changing consumer behaviour are rapidly transforming the sector.

The 2026 edition of the National Advertising Conference, themed “Repositioning the Marketing Communications Industry for the Next Frontier,” is expected to provide a platform for advertising and marketing communications professionals, brands, media organisations, regulators, technology companies, government, academia and other stakeholders to examine emerging opportunities and challenges facing the industry.

Commenting on the partnership, Chief Executive Officer of FPL Media, Lanre Ashaolu, said Four Pulley Limited was pleased to support a platform that encourages stakeholders to look beyond current realities and prepare for future opportunities.

“We are delighted to support the National Advertising Conference 2026 as a Platinum Partner. The marketing communications industry is at an important point of transformation, and platforms such as NAC provide an opportunity for the industry to collectively examine where we are going and how we can prepare for the opportunities ahead,” he said.

Ashaolu said the company looked forward to contributing to discussions that would help build a more innovative and future-ready marketing communications industry.

“We are proud to support this important conversation and look forward to contributing to the success of NAC 2026. As the industry evolves, collaboration, innovation and the willingness to embrace new possibilities will be critical to creating sustainable value for brands, businesses and audiences,” he added.

NAC 2026 is expected to feature keynote presentations, fireside conversations, high-level industry panels, workshops, exhibitions and networking sessions aimed at promoting knowledge exchange, business connections and collaboration among participants.