Christimas: Akwa Ibom authorities companions Hilda Baci to advertise Ibom Kitchen initiative

The Akwa Ibom state authorities has engaged famend Nigerian superstar chef, Ms Hilda Baci, to advertise its Ibom Kitchen initiative and the 2026 version of Christmas Unplugged, in a transfer to strengthen the state’s cultural tourism and culinary heritage.

Under a service and look settlement signed with the state authorities, Baci will function the face of Ibom Kitchen and deploy her in depth media attain and affect to advertise Christmas Unplugged and the Akwa Ibom Christmas Carols Festival.

The settlement, which runs from November 30 to December 31, 2026, is predicted to provide higher visibility to the state’s indigenous delicacies and cultural points of interest, whereas attracting wider nationwide and worldwide consideration to its festive celebrations.

The 2026 version, tagged Christmas Unplugged 4.0, is themed “Taste of Akwa Ibom: Our Food, Culture and Heritage.”

According to organisers, It is designed to showcase the state’s wealthy culinary traditions, cultural identification and indigenous practices.

A serious characteristic of the month-long celebration would be the participation of all 31 native authorities areas, with every anticipated to showcase its conventional dishes, cultural identification and cherished heritage.

The initiative can also be geared toward reviving cultural values and traditions, whereas positioning Akwa Ibom’s indigenous delicacies as an vital part of its tourism and financial improvement drive.

Governor Umo Eno, who authorised the engagement, congratulated Baci on the partnership and expressed optimism that the collaboration would outlive the Christmas festivities.

The governor additionally expressed the hope that the partnership would contribute to the state’s broader Destination Akwa Ibom tourism promotion agenda by projecting its cultural property and tourism potentials to a wider viewers.

The settlement was signed on behalf of the state authorities by members of the State Inter-Ministerial Committee on Christmas Unplugged.

The signing ceremony occurred between the Attorney-General and Commissioner for Justice, Uko Udoma, SAN on behalf of the state authorities and the superstar chef Hilda Baci at his workplace in Uyo.

Baci’s engagement is predicted so as to add superstar visibility {and professional} culinary enchantment to the state’s efforts to remodel Christmas Unplugged right into a platform for selling Akwa Ibom’s meals, tradition, heritage and tourism business.