Peak Milk Wraps Up Back-To-School With Peak Love Campaign With Fun, Games And Rewards For Thousands Of Children

The picture was taken throughout the Peak Milk Back-to-School Experiential Event held on the National Theatre, Iganmu, Lagos, Dairy Farm Senior Secondary faculty was celebrated because the Grand Prize Winner, receiving a money prize of ₦1 million and two brand-new laptops.

Peak Milk, a model of FrieslandCampina WAMCO Nigeria PLC rounded off its 2026 Back-to-School marketing campaign, tagged“Back to School with Peak Love” in an experiential and shopper engagement occasion on the National Theatre, Iganmu, Lagos, bringing collectively hundreds of youngsters and households for a day of video games, leisure, studying and thrilling rewards forward of the brand new faculty yr.

The occasion offered a memorable finale to the marketing campaign, which celebrates the love and dedication mother and father put into getting ready their kids for a brand new tutorial session. At the National Theatre, kids participated in a spread of mind-building interactive video games and engagements, with winners taking residence thrilling presents and money prizes.

The occasion was hosted by fashionable Nigerian content material creator and media persona Enioluwa Adeoluwa, who saved the youngsters engaged all through the expertise. Also in attendance had been notable personalities and creators together with Dr. Adefunke Arowolo and the Ikorodu Bois, including to the leisure and pleasure of the day.

Beyond the video games and leisure, the expertise strengthened Peak Milk’s function in nourishing households as they put together for the varsity yr. Children and oldsters had the chance to have interaction with the model in a enjoyable and interactive atmosphere, whereas studying extra concerning the alternative ways milk could be loved as a part of meals and events.

Speaking on the conclusion of the marketing campaign, Marketing Manager, Peak,Omolara Banjoko, mentioned: “Back-to-school is a special period for families, and we wanted to end this campaign by creating an experience that children could genuinely enjoy and remember. Seeing thousands of children come together, participate in the mind building games and leave with exciting prizes was a great way to celebrate the love and preparation that parents put into getting their children ready for school.”

The Back to School with Peak Love” marketing campaign additionally featured an in-store Spin & Win promotion throughout chosen Modern Trade and neighbourhood proximity shops nationwide, giving buyers alternatives to win rewards together with faculty luggage, lunch luggage and a laptop computer. This culminated with a Mind Challenge the place faculties had been requested to unravel an issue of their neighborhood, develop a prototype of their resolution with Peak packaging supplies and current their resolution by a two minutes pitch. The successful faculties successful faculties at 1st(Dairy Farm Senior High School Agege), 2nd (Vetland Junior Grammer School) and threerd (Dominion High School ) place respectively had been all rewarded with Cash prizes and two laptops together with Peak branded faculty again to high school gadgets and merchandise.

For Brand Manager, Peak,Boluwatife Ayano, the ultimate occasion introduced the marketing campaign thought to life by Peak exhibiting like to the youngsters and all faculties that had been current on the venue.“The Peak Love Back to School Experience gave us the chance to do precisely what thePeak Love Campaign hoped to attain; bringing collectively hundreds of youngsters, creating pleasure by video games and leisure, and rewarding participation with presents and money prizes. It was a good way to shut a marketing campaign centred on exhibiting up for youngsters as they start a brand new faculty yr’’, she added.

With the marketing campaign now concluded, Peak Milk continues to bolster its dedication to nourishing Nigerian households and celebrating the mother and father who constantly present like to their kids getting ready breakfast for them with Peak Milk.