Nigeria’s auto business urged to compete on after-sales service, buyer care

Nigeria’s automotive business has been urged to prioritise buyer care and after-sales service as key aggressive benefits, past automobile costs, specs and know-how.

Industry observers say environment friendly upkeep, accessible spare elements, clear guarantee insurance policies and well timed repairs are important to constructing client confidence and strengthening model loyalty within the nation’s automotive market.

Eniola Bamidele, a automotive fanatic, stated potential patrons ought to receive clear details about guarantee protection, scheduled servicing, real spare elements and procedures for resolving technical issues earlier than buying a automobile.

He urged sellers to spend money on certified technicians, efficient service administration programs and dependable elements provide to make sure prospects obtain the assist promised throughout gross sales.

According to him, these measures might cut back possession prices, enhance automobile reliability and encourage motorists to stay loyal to manufacturers that ship reliable companies.

Bamidele added that prospects ought to assess guarantee situations and servicing preparations alongside buy costs and automobile options when making shopping for choices.

He famous that warranties, roadside help and repair-time commitments would have restricted worth if prospects encountered pointless delays or struggled to entry service centres.

Some automotive companies have launched structured programmes to strengthen their after-sales choices.

One instance is Carloha’s CarlohaCare 6-6-7 programme, which mixes a six-year guarantee, six years of free servicing and a seven-day restore promise, topic to relevant phrases and situations. Its CarlohaCare Rescue service additionally extends buyer help past the workshop.

However, business observers harassed that the effectiveness of such initiatives depends upon accessibility, clear protection phrases and constant supply.

Meanwhile, automotive journalism has been recognized as an vital device for bettering accountability and serving to shoppers make knowledgeable choices.

Frank Kintum, Managing Director and Chief Executive Officer of Transport Day, stated unbiased reporting ought to study how automotive companies deal with complaints, implement warranties and handle restore turnaround instances.