Lagos authorities speaks on ‘raising billboard permit fees’

The Lagos State Government has dismissed stories claiming that it elevated billboard allow prices to N700 million, describing the allegation as deceptive and politically motivated.

The Commissioner for Information and Strategy, Gbenga Omotoso, refuted the declare in a press release on Sunday, insisting that the state authorities neither owns nor manages billboards throughout Lagos.

Omotoso was reacting to a social media publish alleging that the federal government had raised billboard charges to the reported quantity.

He accused these behind the report of trying to tarnish the picture of the state authorities.

“This is a lie; a piece of fake news meant to tarnish the image of the government by mischievous politicians and their social media bullies. They should be ignored and allowed to swim in their ignorance,” he stated.

LASAA doesn’t personal billboards – Omotoso

The commissioner defined that billboard services in Lagos belonged to personal promoting firms, including that the highest-priced promoting construction prices roughly N10 million monthly.

He stated the Lagos State Signage and Advertisement Agency (LASAA) was chargeable for regulating the outside promoting sector however didn’t personal or function billboards or decide the business charges charged by their operators.

Omotoso additionally maintained that the state authorities was dedicated to offering a stage enjoying area for political events and candidates, whereas urging advertisers to adjust to current rules.

How billboard prices are decided

In a separate assertion, LASAA clarified that every one billboard ads, together with political marketing campaign messages, should be displayed on permitted buildings managed by registered outside promoting practitioners with legitimate permits.

The company stated the buildings should adjust to rules masking their places, structural security and environmental requirements.

According to LASAA, regulatory prices payable by billboard house owners are decided by the scale, format and site of the promoting buildings, with relevant charges various throughout designated zones.

The company additionally disclosed that people or firms looking for to function as outside promoting practitioners in Lagos are required to pay a one-time, non-refundable registration price of N7 million.

It added that potential operators should register with the Advertising Regulatory Council of Nigeria (ARCON) and fulfil different statutory necessities.

LASAA defined that its statutory allow prices have been separate from business bills referring to media placement, manufacturing and different promoting companies supplied by registered outside promoting operators.

Agency outlines marketing campaign promoting guidelines

The company additional disclosed that it had lately organised public sensitisation programmes on election marketing campaign promoting tips to teach political events, candidates, practitioners and members of the general public on the rules governing outside marketing campaign supplies.

It reiterated that its tasks included regulating outside promoting, issuing permits and implementing compliance with related legal guidelines.

LASAA assured residents that it will guarantee all outside marketing campaign ads complied with stipulated necessities.

The company additionally promised to take away election marketing campaign supplies after political actions with out charging the general public, as a part of efforts to revive and keep the visible attraction of Lagos.