IPRA confers Fellowship on PR skilled Yushau Shuaib

The International Public Relations Association (IPRA) has admitted award-winning public relations practitioner Yushau A. Shuaib as a Fellow, conferring on him the distinguished post-nominal FIPRA designation.

IPRA President Esther Cobbah signed Shuaib’s Fellowship certificates, which recognises his greater than six years {of professional} membership of the most important international community based in May 1955.

IPRA Secretary-General Philip Sheppard mentioned the Fellows standing is bestowed on associates who’ve maintained a long-time affiliation whereas demonstrating dedication to international public relations requirements and moral observe.

The foremost organisation has members in as much as 95 nations and has held consultative standing with the United Nations Economic and Social Council and UNESCO since 1984 and 1983, respectively.

Shuaib is the CEO of Image Merchants Promotion Limited (IMPR)—publishers of PRNigeria, Economic Confidential, and Spokespersons Digest—which has earned quite a few honours from the Nigerian Institute of Public Relations (NIPR), African Public Relations Association (APRA), SABRE Awards Africa, and IPRA’s Golden World Awards (GWA).

The Fellowship comes weeks after IMPR recorded its greatest worldwide achievement on the 2026 IPRA Golden World Awards in Athens, Greece, the place it received a number of prizes, together with the coveted Grand Prix, for its work on “AI in Crisis Communication: From Study to Strategy.”

Led by Shuaib, the marketing campaign advanced from a 107-page empirical examine on the applying of synthetic intelligence in disaster communication in Nigeria, and was supported by the National Information Technology Development Agency (NITDA), Centre for Crisis Communication (CCC), Nigeria Customs Service (NCS), and different stakeholders.

The win within the historic metropolis the place IPRA adopted its Code of Athens in 1965, adopted a decade of IMPR’s participation within the GWA. In 2016, in Doha, Qatar, Shuaib acquired a Golden World Award for Crisis Management, whereas IMPR was ranked essentially the most artistic PR company worldwide within the 2020 PRovoke Media Global Creative Index.

Shuaib graduated in Mass Communication from Bayero University, Kano, in 1992, successful the NIPR President’s Prize because the Best Graduating Student in Public Relations. He was named PR Person of the Year for Kano and Jigawa States in 1995, and obtained a Master’s diploma in Public Relations from the University of Westminster, London, in 2010.

Prior to non-public observe, Shuaib constructed an in depth profession in authorities communication. He served as Public Relations Officer at Government House, Asaba, Delta State, and in communication roles on the Federal Ministries of Information, Finance, and Health.

The skilled subsequently headed the general public relations division on the Revenue Mobilisation Allocation and Fiscal Commission (RMAFC) and the National Emergency Management Agency (NEMA), earlier than retiring from public service.

Shuaib convenes the annual National Spokespersons Awards (NS-Awards) and the PRNigeria Young Communication Fellowship (PYCF), initiatives devoted to recognising excellence in strategic communication and mentoring rising journalists and communication professionals.

He is the creator of a number of books on media, public relations, and disaster communication, together with A Dozen Tips for Media Relations, Financial Public Relations in Nigeria, Strictly Personal: Writings for the Media, Award-Winning Crisis Communication Strategies, and MNI versus MNIPR in NIPSS.