Headies founder Ayo Animashaun criticises Nigerian artistes who submit entries for worldwide awards however neglect The Headies

The founding father of The Headies Awards, Ayo Animashaun, has criticised Nigerian artistes who submit their work for worldwide awards however fail to do the identical for The Headies, solely to complain when they don’t seem to be nominated.

In a sequence of posts shared on Instagram, Animashaun questioned why some artistes prioritise overseas award our bodies whereas failing to assist native platforms.

“Tom, Dick and Harry will submit entries to foreign award bodies that don’t even care about them and proudly post about it. But these same people won’t submit their entries to the Headies, yet they’ll complain about not being nominated. Funny!!!” he wrote.

He additionally addressed criticism surrounding The Headies’ choices, notably its growth past Nigeria, saying the organisers would proceed to face by their imaginative and prescient so long as artistes, sponsors and different stakeholders understood its significance.

Animashaun recalled attending the Grammy Awards in Los Angeles, the place he claimed some folks he met have been unaware that the ceremony was happening, regardless of the eye it obtained in Nigeria.

He additionally questioned why American artistes may publicly boycott the Grammys with out attracting the identical stage of controversy that follows Nigerian artistes who miss The Headies for professional causes.

“The toxicity and negativity we direct at our own institutions are troubling,” he wrote.

He additional questioned why Nigerian establishments usually obtain stronger assist and appreciation overseas than at house, including that native recognition generally will increase solely after they broaden internationally.