2027: Tinubu Camp Rebrands ‘MAD’ Slogan For Campaign

President Bola Tinubu’s camp has adopted the slogan “WE ARE MAD” for its 2027 re-election marketing campaign, turning a comment related to former Minister of Transportation, Rotimi Amaechi, right into a rallying message.

Amaechi is now the vice presidential candidate of the African Democratic Congress (ADC), pairing with Alhaji Atiku Abubakar who’s the occasion’s candidate within the January 16, 2027 presidential election.

Special Adviser to the President on Information and Strategy, Bayo Onanuga, unveiled the campaign-style slogan in a poster he shared on X on Sunday, defining “MAD” as an acronym for “Motivated, Assured, Determined.”

The transfer seems to be a response to Amaechi’s description of Tinubu’s supporters as “mad people,” with the president’s camp recasting the expression as a badge of political loyalty.

Onanuga immediately referenced the previous minister in his submit, writing: “Rotimi Amaechi: Yes, we, the followers and supporters of President Tinubu, are truly MAD. Read why we are.”

The accompanying graphic explains that “Motivated” represents goal and fervour, “Assured” signifies confidence within the group’s imaginative and prescient and victory, whereas “Determined” conveys resolve and an unwavering dedication to its political objectives.

The slogan has drawn reactions from Tinubu’s supporters on social media, with some echoing the message: “Yes o! We are M.A.D.”

Amaechi, a former governor of Rivers State, served as Minister of Transportation beneath former President Muhammadu Buhari and was a outstanding All Progressives Congress (APC) member earlier than falling out with the occasion’s management. He additionally contested the APC presidential ticket in 2022.

By embracing the phrase “MAD” quite than rejecting the outline, Tinubu’s supporters have turned a political jab right into a marketing campaign slogan designed for straightforward repetition throughout social media platforms and marketing campaign supplies.

Analysts nonetheless, say the slogan’s unveiling doesn’t, in itself, set up the extent of assist for Tinubu’s anticipated re-election bid in 2027.